Quem são os teus clientes?

faço a transcrição completa porque acho que é realmente importante e verdadeiro o que é dito neste post de Groundsweel. Acredito que hoje em dia temos de conhecer consumidor a consumidor, monitorizar as suas opiniões, testemunhos feedback de cada um e as comunidades sociais são fundamentais.


"Here's a conversation I often have with marketers:

Josh: Who are your best customers?

Marketer: Women with a child under 4. [Or "People with assets of at least $1 million." Or some such.]

Josh: No, I really mean "Who are your best customers?" What are their names?

Marketer: [No response.]


If you're seeking word of mouth, you should know who your best customers are . . . by name. You should be feeding them previews of new products, asking their opinion of features you're considering, and finding out how they think to build marketing copy. You should get testimonials from them. And you should provide places where can submit their own opinions, and others can see it -- ratings and reviews, Facebook pages, community forums, or whatever it takes."

Fonte: http://blogs.forrester.com/groundswell/2009/08/who-are-your-best-customers.html