Pop-up spaces grow up all the time everywhere. Recently Rei Kawakubo of fashion label Comme des Garçons set up a temporary retail outlet in a disused, dilapidated building in an unlikely neighbourhood of Berlin. The space was cleaned up and equipped with rails of clothes, some design objects and a cash register. it was a instant success.
Costumers always think that is something edgy, secret and slightly illicit! And this is a big driver to shopping!
Ready to find pop up stores in Portugal?
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