para o target feminino.http://content.dell.com/us/en/home/della.aspx
Até aqui tudo bem, ... mas parece que não afinou muito bem as utilidades deste produto que apresentou no site:
- controlar a ingestão de calorias
- encontrar receitas online
- viajar mais comodamente...
As consumidoras ficaram ofendidas e porque se pode comentar directamente no site, mostraram o seu desagrado e a sua opinião sobre as funcionalidades. Entretanto a Dell já mudou algumas das utilidades que tinha. Consumidor está fera!!
a lição já estava dada através de outros casos. Temos de pensar cada mensagem que transmitimos ao consumidor.
até porque se este antes transmitia o desagrado a 10, hoje com a internet transmite a 10 milhões.
"Does anyone else find that these so called "tech tips" are incredibly simplistic? Does Dell really think that we don't know that traveling with a computer will be easier if it's small and light weight? That's common sense, not technical advice. This is a load of fluff that only serves to provide insight into how Dell perceives my demographic. Essentially, we women will buy anything if it comes in pink and fits in our purse.
Come on Dell! Treat us like intelligent consumers and not like trained monkeys. Give us useful advice that actually helps us to better navigate and contribute to the web. Show women how to start blogs, how to upload images and create galleries on Flickr, how to start e-commerce businesses, etc.
It's great that Dell is finally trying to market to women, but I think more thought should have gone into this campaign"
"I agree with the commenter above, about how insulting this line of products are. Women have been successfully using computers and the internet just as long as men have; we don't need babying, special colors, or ways to track our workout and diets just to so we'll buy a computer. Want to empower women? Encourage us to do what the above commenter already mentioned: start blogs, upload pictures, e-commerce, etc.
You can do better, Dell. You really can. I won't be buying or recommending your products until this campaign changes."
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