quinta-feira, 3 de janeiro de 2008

Consumer-generated magazines

The idea behind consumer-generated magazines is to publish some of the exponentially growing mass of free online content while empowering the consumers themselves. This process saves the costs for writers, photographers, and ad sales staff – and harvests the productivity of online communities. So far, high-gloss luxury magazines are the most popular consumer-generated publications, but a variety of different kinds are cropping up.



8020 Publishing is one of these cases. 8020 Publishing wants to empower its communities to participate in all aspects of the magazine’s content creation. Advantages are lower costs and closeness to the audience, which can be engaged on different levels. In fact, what was once “the audience” is now taking the leading role in the process of the magazine’s development and is invited to contribute, to critique, and to vote on the looks and the content of each publication. 8020 Publishing now also publishes JPGmag.com.

other example is http://www.everywheremag.com/, The travel magazine made by you! The Everywhere community can share photos and stories about places you and others create!

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