New hippies

"há uma conclusão a tirar da espantosa revolução ecológica em curso na cultura e nos corredores do poder: os hippies tinham toda a razão, oh se tinham! este entusiasmo transbordante para salvar o planeta, fazer uma alimentação saudável, trabalhar em harmonia com a natureza e desenvolver o eu? vem dos hippies. o algodão biológico? dos hippies! a madeira reciclagem? a reciclagem? a preservação das especies!

Hoje o treehugger é equivalente ao jornaleco hippie dos anos 60, o ecstasy o novo LSD, as tatuagens os novos cabelos compridos... "

idea magazine

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H&M e Fashion against AIDS

Este é um projecto conjunto com os Designers Against AIDS. Da colecção, fazem parte t-shirts em algodão orgânico, blusões e mini-vestidos, desenhados por celebridades como Timbaland, Rihanna, Scissor Sisters, Rufus Wainwright, Good Charlotte, Ziggy Marley, Jade Jagger, Nina Person (dos The Cardigans), My Chemical Romance, entre outros, que também dão a cara na campanha!

IDEA:

"The idea is to alert young people to the actual HIV/AIDS situation and to make them think about prevention and caring for themselves and their loved ones".

http://www.designersagainstaids.com/

http://www.hm.com/

IKEA - Furniture Swap!!!

Amsterdam's Ikea store is to run a "husselmarkt" - where people can swap their furniture.
Swapping clothing, books, music and even homes has become more and more popular around the world, with groups meeting for swaps offline and online.
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Now, according to trend-spotting website springwise.com, the well-known furniture chain Ikea is organising a furniture swap at its Amsterdam store: a "husselmarkt". Roughly translated, husselen means to shuffle or move around.

Springwise says, the event is part of a marketing campaign that encourages customers to develop their creativity and to think like designers, which includes experimenting by rearranging furniture they already have. To help people redesign their living spaces, Ikea offers a tool on www.husselen.nl that let users draw a room as it's currently arranged, and then move around pieces on-screen. Any furniture that no longer fits their
rearranged room can be brought to the husselmarkt.

Publicis USA Revamps Its Strategic-Planning Arm

Publicis USA is overhauling its strategy-planning department, announcing a raft of hires with various backgrounds and new structure with an eye to better understand consumers.
But what might sound like a game of agency musical chairs and buzzword bingo already has buy-in from one major marketer...

"The strategic and planning industry needs a revamp," Susan Gianinno, chairman-CEO of Publicis Groupe's North America arm, said in an interview. "It's not well-equipped to understand people today."
Amid the rise of user-generated content, "we think the next area we should be focusing on is consumer understanding," Ms. Gianinno said.

"The need for deeper, and more relevant, insights into today's consumer has become more important than ever"!!!

stone and stone wheel

é assim que se matam boas ideias...

DraftFCB Hamburgo

BBDO Lab cria para Quercus!!!

Wonderbra advert

cheguem-se perto, foquem-se na espiral e vejam o efeito Wonder bra ;)

Monster - Legs

Job satisfaction that makes the world go "round".

Bbdo New York

UPA - pertencer

vamos levantarmo-nos por esta causa!

www.encontrarse.pt

Toyota Factory

"made with a human touch"

Day 2 - Mark Gets Buff in IKEA

Ao que parece Mark Malkoff enquanto a sua casa está em obras está a viver no IKEA, em troca de videos e fotos que coloca no minisite!
http://marklivesinikea.com/

Tatuagem solar

Já todos ficavam com a marca do bikini ou dos calções de banho mas...

A designer Yu-Chiao Wang desenvolveu o novo conceito de tatuagem solar.

esta nova tatuagem solar resulta na utilização de uma máscara que utilizada no corpo cria o padrão na pele através da queimadura solar".

Save today, Save tomorrow, EDF Energy

O Futuro do Planeamento estratégico

"A raíz del crecimiento en el volumen de trabajo experimentado en el último tiempo, y a los efectos de "estar mejor equipados a la hora de enfrentar la cantidad de trabajo y los varios pitches que se vienen este año" –según sostuvo Nagumo- se crearon tres núcleos de servicios especializados dentro del departamento de planning: de innovación, de investigación y de insights.
"Estas áreas sirven para oxigenar los procesos internos y para brindar continuamente a nuestros clientes las informaciones y referencias para la construcción de soluciones diferenciadas de comunicación", señaló Nagumo"


- Newton Nagumo, Dir. Planeamento da W/Brasil

MizPee

Do you ever find yourself desperately looking fora clean toilet in the city?

MizPee finds the closest, cleanest toilets in your area. You can add and review toilets, get some cool deals in your area and challenge your knowledge of toilet trivia

Customers simply go to www.mizpee.com from their web-enabled cellphone, type in their current location (city and street address) and click on find. MizPee comes back with a list of nearby facilities, including details such as distance, user rating and whether a purchase is required, if the toilet is located in a store or restaurant. The service is initially launching in San Francisco, and allows relief-seekers to narrow their search to facilities with handicap access or diaper-changing areas. Desperate but dainty users can even limit results to restrooms that have been awarded a five-star rating for cleanliness.

http://www.mizpee.com/mizpeeweb/welcome.do

MoMA, fashion blogging

A vibrant reflection of contemporary culture, fashion - especially in its most avant-garde expressions - affects us through its intense visual impact. blog.mode: addressing fashion is the first in a series of shows designed to promote critical and creative dialogues about fashion. The exhibition in MoMA presents some forty costumes and accessories dating from the eighteenth century to the present - all recent Metropolitan Museum acquisitions - and invites visitors to share their reactions online or from a”blogbar” of computer terminals at the exhibition galleries.

Consumer-generated magazines

The idea behind consumer-generated magazines is to publish some of the exponentially growing mass of free online content while empowering the consumers themselves. This process saves the costs for writers, photographers, and ad sales staff – and harvests the productivity of online communities. So far, high-gloss luxury magazines are the most popular consumer-generated publications, but a variety of different kinds are cropping up.

8020 Publishing is one of these cases. 8020 Publishing wants to empower its communities to participate in all aspects of the magazine’s content creation. Advantages are lower costs and closeness to the audience, which can be engaged on different levels. In fact, what was once “the audience” is now taking the leading role in the process of the magazine’s development and is invited to contribute, to critique, and to vote on the looks and the content of each publication. 8020 Publishing now also publishes JPGmag.com.

other example is http://www.everywheremag.com/, The travel magazine made by you! The Everywhere community can share photos and stories about places you and others create!