New York Times Magazine writers believe that for the first time youth have responded to commercial culture by creating their own commercial culture.
They have hijacked the language and tools of branding and marketing for their own ends. He argues that this isn’t a rejection, it’s a threat. It’s consistent with the idea of the end of mass-consumerism but underneath this notion this movement reflects how widely people have accepted and internalized the grammar of branding and know how to do it.
examples: brands like The Hundreds and Barking Irons
Sem comentários:
Enviar um comentário