Here’s our checklist of where to spot changes in consumer behaviour, new trendsetting products or just super-smart thinking on where our societies are headed at large.
Papers, websites, mags, blogs, books, news, newsletters
- Alerts
- TV, movies, radio
- Seminars, fairs, trade shows
- Customers, clients, colleagues, friends, family
- Eavesdropping, chat rooms, conversations
- In-house
- Trend Group
- Dedicated spotters network
- Other trend firms, thinkers (philosophers, architects, sociologists, management gurus) Advertising at large
- Competitors
- Street life, travel
- Friends, colleagues, family
- Ready made trend reports
- Consultants, researchers, experts
- Universities
- Shops, museums, hotels, airports
- Catalogues
- Trade shows
- Start ups
- Customized trend tours
Trendwatching.com, September 2007
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